As a product copywriter at Wayfair, I wrote 150+ product descriptions per week across Wayfair’s 25+ flagship brands and 300+ furniture and decor classes. I did this for items ranging from napkin rings to 10-piece dining sets—and a ton in between.
I’ve written a range of content for DoorDash’s merchant audience. My work included ebooks, restaurant guides, marketing emails, product brochures, landing pages, and blog posts.
This transitional baby furniture brand draws inspiration from classic styles to help people create charming, curated nurseries. I wrote ads, emails, web copy, and organic and paid social content for them, collaborating closely with their digital marketing and design teams.
I also wrote blogs, here are a few highlights:
- Finding Your Modern Traditional Style
This well-loved baby brand showcases modern style while targeting the trend-forward millennial parent. I wrote ads, emails, web copy, and organic and paid social content for them, collaborating closely with their digital marketing and design teams.
I also wrote blogs, here are a few favorites:
- Chic, Simplified: Babyletto’s Neutral Nursery Guide
- 5 Steps to Arranging the Perfect Floral Nursery
- The Retro Revival Is Here: How to Style Your Nostalgic Nursery
Fairway & Greene is a traditional American golf apparel brand with 30+ years of history. As their sole copywriter, I write content for all email and SMS sends, website refreshes, product launches, paid ads, and press releases.
B. Draddy is a golf and lifestyle apparel brand founded in 2013. It’s known for its relaxed, comfortable styles that transition seamlessly off the course into everyday life. As their sole copywriter, I write content for all email and SMS sends, website refreshes, product launches, paid ads, and press releases.
Zero Restriction is a high-performance apparel and outerwear brand. It has a rich history in the golf world, but it builds products for any active endeavor. As their sole copywriter, I write content for all email and SMS sends, website refreshes, product launches, paid ads, and press releases.
DaVinci is a baby brand known for its approachable, budget-friendly baby furniture. Their voice is playful, realistic, and meets parents where they’re at. I wrote ads, emails, web copy, and organic and paid social content for them, collaborating closely with their digital marketing and design teams.
The Mattress Shop is a one-stop shop for finding your best mattress. Started by the 3Z Brands team — the name behind Helix, Brooklyn Bedding, Birch, Bear, Leesa, and Nolah — it’s a place to shop all of 3Z’s product collections at once and find the best mattress for you. As a freelancer helping them build this online marketplace, I wrote copy for their website launch: the home page, about us page, and many “best for” landing pages to increase searchability and help customers compare different models across the brands.
Ketra is a human-centric lighting company designed to bring natural light indoors. I’ve written web copy, social copy, blog posts, and newsletter copy for them, as well as participated in product naming.
Throughout my three years in my agency role, I wrote everything from product blurbs to landing pages for the residential and commercial lighting company Lutron. This included copy for the redesign of the Lutron Luxury homepage, as well as copy for a new wall control product.
In my nine months freelancing for Mood, I refreshed 80+ sets of PDP copy for their growing product collection, collaborated with UX designers to update core website pages and create copy for new user flows, and contributed dozens of SEO-optimized blogs to their site.
